Julianne M. Will / 260.410.1819


Marketing and Communications Specialist
LifeWay Network | March 2022 to present (part-time)

  • Writing and editing blog posts, website content, social media posts, the annual report, campaigns, public narratives, newsletters and other content as needed
  • Supporting development and fundraising strategy by reviewing grants and writing donor communications
  • Developing and maintaining the communications plan, including the social media calendar, email marketing calendar and print collateral calendar
  • Analyzing content performance across multiple channels and communicating key learnings
  • Proofreading and editing written materials quickly
  • Monitoring communications documents for consistent branding and tone
  • Coordinating the monthly email marketing calendar, the weekly social media calendar, the event and appeal-driven print collateral calendar and the website events calendar
  • Leveraging email marketing software to execute the production of organizational communications
  • Managing the creation and production of all marketing and collateral materials for events and programs, ensuring, timeline adherence, approvals and budgeting
  • Executing the day-to-day audience engagement and development of content for social media posts on Facebook, Twitter, Instagram and Linkedln

CEO | Communications Consulting and Analysis, Writing, Editing, Marketing, Social Media
Julianne Will Communications | May 2002 to present

  • Writing print and online copy for industries as diverse as trucking, cemeteries, medical malpractice, commercial paint, wine, fitness, food and restaurants, travel, retail, banking, industrial technology, education, political campaigns, real estate, music, nonprofits, wealth management and more
  • Crafting compelling and persuasive long-and short-form copy for all mediums, including social media, digital marketing, websites, graphics, newspapers, magazines, brochures, blogs, advertisements, radio, video, scripts and more
  • Editing blogs, newspapers, books, magazines, websites, dissertations, dictionaries, resumes, newsletters, ads, brochures, textbooks and much more.
  • Leading editorial strategy development and execution for print media, nonprofits and corporations
  • Recruiting, assigning and supervising writers developing short- and long-form content for both digital and print
  • Developing and/or broadening the unique voice of a brand or organization, including new-to-market products
  • Promoting products and services to audiences and clients via print, digital and multimedia materials
  • Preparing comprehensive quarterly, annual and multi-year strategic marketing plans that address both external and internal communications
  • Assessing existing marketing campaigns for opportunities and developing solutions
  • Brainstorming fresh advertising ideas with senior management
  • Managing projects to provide timely and accurate production of deliverables
  • Growing new business with both existing clients as well as prospective clients
  • Understanding product marketing and goals as well as audience behavioral patterns to ensure content is targeted and engaging
  • Collaborating with designers, senior editors and other team members on creative brainstorming and effective means of information presentation
  • Conducting deep research into a company, a product, a concept, an initiative or a subject matter to write authoritatively
  • Investigating leads and pitching compelling story opportunities to media outlets
  • Sourcing and interviewing relevant resources
  • Initiating interviews with sources and team members for both context and insight as well as factual data
  • Incorporating SEO strategies into online content
  • Crafting editorial calendars that reflect trends in the industry as well as seasonal needs
  • Pitching and iterating on ideas, whether for a specific project or a wide-ranging brand repositioning
  • Identifying information and knowledge gaps in existing communications and constructing user-friendly ways to close them
  • Working with brand managers or stakeholders to create and maintain a brand or organization’s style guide
  • Delivering clean, accurate, proofed and production-ready copy on deadline
  • Providing social media training, strat­egy, setup, implementation, marketing strategy development and execution
  • Collaborating with advertising, design and marketing professionals to develop social media marketing campaigns
  • Interacting with consumers, retailers and other stakeholders via the company’s social media accounts
  • Researching social media trends and keeping management abreast of changes that are relevant to the company’s marketing efforts
  • Executing exceptional customer service and furthering brand loyalty on social platforms
  • Growing the company’s consumer base, cultivating intent to purchase and reinforcing completed purchases
  • Managing a monthly advertising budget for promoting posts on social media platforms
  • Structuring, launching and overseeing influencer marketing campaigns
  • Reporting on KPIs and market trends
  • Analyzing a company’s digital marketing plan and social media strategy, identifying strategic opportunities and making recommendations for improvements
  • Creating a social media plan that represents the appropriate mix of platforms to deliver the audience and features that match the company’s products, services and goals
  • Establishing new social presences for clients and optimizing existing presences with keywords, community standards and ongoing best practices
  • Using social media marketing tools to create and maintain the company’s voice. Served as the voice of many diverse companies on social media, including a chain of wine, beer and spirits retail stores; a plastic surgery practice; a juice manufacturer; an array of gyms; a political initiative campaign; a career coaching firm; a tax consulting firm; an international B2B technology manufacturer; a lake lifestyle retailer; a British cover band; a chain of massage and facial spas; and a national CPG food brand
    • Highlights
      • Regularly published in major metropolitan daily newspapers and national magazines
      • Crafted online product sales copy and interviewed owners to write blog content for a national iconic RV brand
      • Served as associate editor of a B2B trade magazine
      • Developed sales copy for accessories for an international luxury car brand
      • Created the strategy and brand statements, wrote sales copy and doubled the social media engagement for an established consumer packaged goods brand’s nationwide expansion

Bridge English Denver | August 2017 to March 2020

  • Teaching English in person to global learners using CELTA methods as a graduate of the Certificate in Teaching English to Speakers of Other Languages
  • Identifying existing skill levels and building upon previous knowledge to scaffold retention
  • Planning and delivering lesson plans and instructional materials that encourage active learning
  • Quickly adapting to global learners of all levels with diverse skills, cultural references and social habits
  • Differentiating instruction within a classroom based on individual student aptitude
  • Managing student behavior in the classroom
  • Providing appropriate feedback on in-class and at-home work
  • Monitoring the progress of students and using the information to adjust teaching strategies
  • Maintaining records of students’ progress and assisting in the creation of learning plans for future achievement

Account Supervisor
Asher Advertising Agency | March 2009 to June 2012

  • Providing account management to clients locally and internationally in a diverse range of B2B and B2C industries
  • Managing media buying, strategic and creative team resources, specializing in social/new media
  • Initiating SWOT analyses and developing recommendations for overcoming threats while maximizing opportunities
  • Partnering with advertising, editorial and production teams to ensure concepts and copy align strategically with organizational goals and stay within budget
  • Collaborating with designers and brand representatives to conceive, develop and revise short-term projects as well as comprehensive, long-term communications
  • Serving as a trusted advisor and sounding board for clients locally and internationally
  • Developing and maintaining strong, long-lasting working relationships with all relevant partners
  • Working with internal teams and external service providers including media buying, website development and graphic design to exceed client expectations while conserving agency resources
  • Sourcing service providers and seeking bids for projects that exceed the capacity of internal staff
  • Communicating the progress of quarterly, monthly and yearly efforts for clients as well as agency management
  • Conducting training in media relations, communications and social media for clients’ staff
    • Highlights
      • Forged a new revenue stream with the launch of social media marketing sales to clients
      • Landed a new global account for the agency
      • Taught social media awareness and opportunity to a global corporate leadership team

Communications Director
Canterbury School | June 2004 to October 2006

  • Promoting the school to current and prospective families, the community and other markets
  • Managing external publicity and media relations
  • Establishing content guidelines
  • Conceptualizing and designing advertising
  • Planning, coordinating, executing and analyzing promotional events for the school and the community
  • Managing an overall budget and sub-budgets for annual marketing strategies
  • Producing a quarterly magazine for current and prospective families and alumni, including writing, editing, photography and project management
  • Leading and training interns and volunteers
    • Highlights
      • Oversaw the redesign and launch of a new website
      • Initiated a style guide used schoolwide not only by admissions, development and marketing, but also by faculty
      • Instituted media training for school leadership

Book Editor and Presentation Editor
OSV Publishing | March 2002 to June 2004

  • Directing editorial and design departments in the development and presentation of user-focused content for an international newspaper
  • Spearheading bulk-marketing sections for additional revenue streams for the newspaper
  • Copy editing books, magazines, brochures and an international newspaper for style, grammar, tone, consistency and accuracy using the Chicago Manual of Style
  • Managing simultaneous book projects, overseeing their movement through various departments
  • Serving on a cross-departmental brainstorming team to develop new brands and products
  • Evaluating editorial content for new ways to communicate complicated topics in clear, concise and visual ways with user experience in mind
  • Conceptualizing visual/graphic elements to complement local and wire copy
  • Leading production and project coordination for special projects as well as regular deadlines

Copy Editor and Special Sections Manager
Fort Wayne Newspapers | March 1998 to March 2002

  • Developing marketing plans for advertising department print projects
  • Generating copy for print and direct mail campaigns to boost circulation
  • Writing, designing, sourcing content and writers for and producing advertorial materials
  • Overseeing an annual budget
  • Supervising a copy­writing staff
  • Choosing and editing business news for the daily and weekly business sections
  • Developing visual/graphic elements to complement local and wire copy
  • Copy editing and supervising the copy editing of all sections of the daily afternoon newspaper using AP Style
  • Assuming responsibility for special projects and sports copy editing
  • Serving on the team leading the transition to pagination and web news presentation
  • Verifying information and vetting data for accuracy and balance
  • Adhering to the ethical standards of the journalism profession.
  • Supervising the copy editing of all sections of a daily afternoon newspaper
  • Shaping and condensing content for conciseness and space
  • Selecting and editing business news for daily and weekly business news sections
  • Rewriting awkward and confusing passages
  • Raising questions about content viability, veracity and appropriateness
  • Identifying missing elements and necessary content for clarity and thoroughness
  • Reporting on local, governmental and entertainment news
  • Producing sound content on regular, short deadlines
  • Creating trustworthy networks of contacts


Copy Editor
Rocky Mountain News

Elbert County News

Marketing and Volunteer Coordinator
Allen County–Fort Wayne Historical Society / History Museum


  • Bachelor of arts in communication/advertising, minor in psychology; Purdue University
  • Cambridge CELTA (Certificate in Teaching English to Speakers of Other Languages)
  • Introductory Level, Court of Master Sommeliers
  • Ongoing Spanish studies


  • WordPress and SquareSpace Content Management Systems
  • Facebook / Instagram / LinkedIn / Pinterest / Twitter / TikTok
  • HTML
  • Microsoft Word and Excel
  • Adobe InDesign
  • Adobe Acrobat
  • Sharepoint–Office 365
  • Google Docs, Forms and Sheets
  • Google Meet / Zoom / Microsoft Teams
  • Mailchimp / Constant Contact
  • PicMonkey/ Canva
  • Sprout Social / Buffer / Later / Hootsuite / Meta Business Suite
  • Calendly
  • Jotform
  • Linktree
  • Google Analytics
  • Google AdSense
  • Shopify / WooCommerce
  • Printful
  • Patreon


  • Mentor/camper with Big City Mountaineers
  • Former reading/writing tutor for at-risk students
  • Former Big with Big Brothers Big Sisters
  • Member, Colorado Mountain Club


  • Catholic children’s book authorship, first place in nation, National Catholic Press Association
  • Future 40 Leader Award, Fort Wayne Business Journal
  • Multiple state headline-writing awards