Social Media

I started in social media before it was social media. And no, I wasn’t born in the Stone Age. There just wasn’t an official name for what I was doing when I started blogging for a wine shop and identifying keywords. Since that time, I’ve written stacks of strategies for B2B, B2C and nonprofit organizations large and small, local and international.

I’ve been the voice of many diverse companies on social media. I’ve learned the industry and adopted the tone for a chain of wine, beer and spirits retail stores; a plastic surgery practice; a juice manufacturer; an array of gyms; a political initiative campaign; a career coaching firm; a tax consulting firm; an international B2B technology manufacturer; a lake lifestyle retailer; a British cover band; a chain of massage and facial spas; and an artisan bread kit retailer.

Each business and industry has its own lingo and audience. I make your business mine to provide a seamless conversation.

I can work for you or with you, handling your entire social media program or that portion that you don’t have the resources to manage, working at my hourly rate or within a retainer. The best working relationships provide for a single point person within your organization who can supply me with updates and materials and to whom I can turn with questions that I can’t answer through my own research.

My social media services can include some or all of these duties:

  • Competitive analysis
  • Social platform recommendations
  • Strategy
  • Social media setup
  • Crisis communications consulting
  • Content curation
  • Daily posts
  • Engagement with audiences
  • Monitoring of sites
  • Monitoring of your business’s subject matter and related news
  • Responses to direct communication
  • Contest planning and implementation
  • Photography and video production
  • Blogging
  • Newsletter writing, design and distribution
  • Cross-platform promotion
  • Integration with other marketing strategies
  • Regular analytics reporting

I currently maintain client presences on Facebook, Pinterest, Twitter and Instagram; the combination of platforms is customized for each organization and changes as new options arrive on the scene. I also regularly use Constant Contact, YouTube, WordPress and other content outlets, optimizing for search.

Thanks to my ongoing work in the social media field, I’ve been invited to write a monthly column on social media practices for a national retailer association. Please contact me to discuss how my social media services can benefit your company.

Kelly Gayer, President, Smartguys Advertising and Design
“One of our keys to success is surrounding ourselves with smart people. For the past several years, one area of exponential growth has been social media. From polished web content to strategic social planning, tactics and execution, Julianne has helped lead this charge. Her organizational skills are second to none. The creativity in her writing is genius. And her ability to explore, adapt and tackle the ever-evolving challenges within the social media realm is, in a word, perfect. While these are qualities we strive to find in each of our team players, one additional quality outshines them all—it’s simply a pleasure to work with Julianne.”

Anthony Juliano, MA, MBA, Account Supervisor/PR Manager, Asher Agency
“Julianne has been a tremendous asset to Asher since joining the agency. She’s a gifted writer and a top-notch social media and PR strategist. In fact, she’s the person most responsible for Asher’s reputation as a social media strategy and execution powerhouse….”

© Julianne Will 2020