It’s always changing. I always keep up!
I started in social media before it was social media. And no, I wasn’t born in the Stone Age. There just wasn’t an official name for what I was doing when I started blogging for a wine shop and identifying keywords. Since that time, I’ve written stacks of strategies for B2B, B2C and nonprofit organizations large and small, local and international.
I’ve been the voice of many diverse companies on social media. I’ve learned the industry and adopted the tone for a chain of wine, beer and spirits retail stores; a plastic surgery practice; a juice manufacturer; an array of gyms; a political initiative campaign; a career coaching firm; a tax consulting firm; an international B2B technology manufacturer; a lake lifestyle retailer; a British cover band; a chain of massage and facial spas; and an artisan bread kit retailer.
Each business and industry has its own lingo and audience. I make your business mine to provide a seamless conversation.
I can work for you or with you, handling your entire social media program or that portion that you don’t have the resources to manage, working at my hourly rate or within a retainer.
Let me handle any or all of this for you:
- Competitive analysis
- Social platform recommendations
- Strategy
- Social media setup
- Crisis communications consulting
- Content curation
- Daily posts
- Engagement with audiences
- Monitoring of sites
- Monitoring of your business’s subject matter and related news
- Responses to direct communication
- Contest planning and implementation
- Photography and video production
- Blogging
- Newsletter writing, design and distribution
- Cross-platform promotion
- Integration with other marketing strategies
- Regular analytics reporting
I currently maintain client presences on Facebook, Pinterest, Twitter, TikTok and Instagram; the combination of platforms is customized for each organization and changes as new options arrive on the scene. I also regularly use Constant Contact, MailChimp, YouTube, WordPress and other content outlets, optimizing for search.
Let me take this off your plate. Contact me for social media services today!