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Julianne M. Will

julianne@juliannewill.com / 260.410.1819

Experience

Freelance Copywriter, Editor, Marketing Strategist, Social Media Specialist
May 2002 to present
Freelance writing, editing and design for publications, corporations, entrepreneurs and nonprofits; writing for major metro daily newspapers and national magazines on food, wine and travel; developing website copy for clients as diverse as a wine shop, a mortgage brokerage and a private school; social media management, newsletter writing and blogging for a variety of businesses; conducting legal research and rewriting the findings for a consumer website; developing and editing books; writing and editing copy for brochures and advertisements; pitching ideas and developing new business

Senior Account Supervisor: Asher Agency
Fort Wayne, Indiana, March 2009 to March 2012
Managing advertising account services for major clients from around the state and around the world; prospecting for and pitching new accounts; writing marketing strategy; developing social media programs for Asher Agency itself as well as clients; writing web and advertising copy

Managing Editor of Parish Resources/New Product Development: Loyola Press
Chicago, October 2006 to November 2007
Conducting market research to identify parish needs; identifying feasible projects and competitive sales advantages; initiating product development; creating nontraditional ways to cross-market new and existing products; managing a multi-departmental team

Director of Publications: Canterbury School
Fort Wayne, June 2004 to October 2006
Promoting the school to current and prospective families, the community and other markets by producing a range of print materials, online materials and programming; managing publicity and media relations; redesigning and maintaining school website; helping conceptualize ads; planning events

Presentation Editor: Our Sunday Visitor newspaper
Huntington, Indiana, October 2003 to June 2004
Directing editorial and design departments in the development and presentation of user-focused content for a newly redesigned weekly newspaper serving the international Catholic community; maintaining deadlines; spearheading special bulk-marketing sections

Book Editor: Our Sunday Visitor Publishing
Huntington, March 2002 to October 2003
Managing 10 to 14 simultaneous book projects through departments including design and production; editing scholarly, catechetical books; serving on a cross-departmental brainstorming team to develop new brands such as high-revenue pamphlets

Special Sections Manager: Fort Wayne Newspapers
Fort Wayne, January 2001 to March 2002
Developing marketing plans for advertorial newspaper sections and other advertising projects; generating sales campaigns to boost circulation for Fort Wayne Newspapers; writing, designing and producing materials; managing a budget; supervising copywriters

Business Copy Editor: The News-Sentinel
Fort Wayne, November 1999 to January 2001
Choosing and editing local and national business news for the daily and weekly business sections; developing visual/graphic elements to complement local and wire copy; designing pages with Quark, including oversight of a redesign and full pagination of the section

Copy Editor/Slot: The News-Sentinel
Fort Wayne, March 1998 to November 1999 (also 1993 to 1994)
Supervising copy editors and assigning work; approving edited copy and managing copy flow; assisting in the daily construction of the News@Sentinel website; editing copy on deadline; copy editing and assisting in the line editing of the weekly PrepSports tab

Copy Editor: Rocky Mountain News
Denver, 1995-1998

Reporter: Elbert County News
Castle Rock, Colorado., 1995-1996

Marketing / Volunteer Coordinator: Allen County-Fort Wayne Historical Society
Fort Wayne, 1994-1995

Advertising Sales Representative: The Exponent
West Lafayette, Indiana, 1991-1993


© Julianne Will 2016