Consider me an extension of your team. When you need extra bandwidth, choose one of the marketing services below or reach out to discuss your specific communications needs.
Communications Audit
I’ve performed comprehensive communications audits for companies across industries, including a B2B manufacturing corporation, an automotive dealership and a credit union. My reviews are top to bottom, involving public-facing materials such as websites, print products, advertisements and signage, as well as internal documents including sell sheets and process manuals. I review every flier, every link and every document for consistency, branding message, tone and accuracy.
In a communications analysis, I not only review what’s there, but I take it a step further and ask what should be there to meet the company’s communication needs. Out of that, I can also create the missing content and/or communications tools and channels, as well as a style guide to help companies maintain consistency and accuracy going forward.
Content Optimized for Search
Producing great content is one thing; getting it found is another entirely. I’m adept at writing keyword-rich copy for SEO that sounds natural, engages the audience and provides valuable information. I’m also skilled at revising existing copy to include keywords and key phrases for search-engine optimization.
Slogans and Taglines My newspaper headlines have won awards; this skill translates well into creating taglines, slogans and advertising copy:
State brewers bubbling over gold-medal wins
Sentences constructed with cadence create prose pleasing to the ear
Making crime pay: Business is booming in corrections careers
Xplosion fans bursting with praise
Show brings dreams of things for spring: At garden and home show, weather-weary residents can take a trip through the tulips
Secondhand choke: Sharing the air with smokers can be deadly
Vine dining: Pumpkins break through the pie shell
Fetching tales: During summer’s dog days, embark on a hot new book that will leave you panting with anticipation (Inside) Doggone good books: Tired of the same old story? Put your paws on a new best-seller
"Julianne is quick to pick up on a company’s line of business, gain a feel for how that company functions, and works well with the dynamics of the group."
—Deanna Arnold, Client Relations and Marketing Administrator, Integrity Tax Consulting
"Julianne is quick to pick up on a company’s line of business, gain a feel for how that company functions, and works well with the dynamics of the group." —Deanna Arnold, Client Relations and Marketing Administrator, Integrity Tax Consulting
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"No matter what the project or target audience, Julianne asks all the right questions and nails her deadlines."
—John Christensen, Director of Advertising and Marketing, Our Sunday Visitor
"No matter what the project or target audience, Julianne asks all the right questions and nails her deadlines." —John Christensen, Director of Advertising and Marketing, Our Sunday Visitor
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"She was able to give the projects the quality and professional impact I was looking for."
—Kate Brubaker, President, Applemark Real Estate Services
"She was able to give the projects the quality and professional impact I was looking for." —Kate Brubaker, President, Applemark Real Estate Services
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"You do a great job of telling a story and creating flow from start to finish – that’s something that always impresses me. It’s not something everyone can do well. It’s really been a pleasure working with you on these projects, and I look forward to sending more of these types of stories your way!" —Jay F. Cullis, Content Manager, Airstream
"You do a great job of telling a story and creating flow from start to finish – that’s something that always impresses me. It’s not something everyone can do well. It’s really been a pleasure working with you on these projects, and I look forward to sending more of these types of stories your way!" —Jay F. Cullis, Content Manager, Airstream
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"Whenever I need a copy editor, Julianne is my first call. She is a fantastic AP style line editor, but I also rely on her to highlight subtler content problems."
—Steve Stevens, Owner, Stevens Editorial
"Whenever I need a copy editor, Julianne is my first call. She is a fantastic AP style line editor, but I also rely on her to highlight subtler content problems." —Steve Stevens, Owner, Stevens Editorial
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"From the creativity in her writing to her impeccable organization and detailed communication skills, she makes my job easy."
—Kelly Gayer, President, Smartguys Advertising and Design
"From the creativity in her writing to her impeccable organization and detailed communication skills, she makes my job easy." —Kelly Gayer, President, Smartguys Advertising and Design
